This is a catchup of the last few sessions for IDAT101

Rhetoric, Argument and Persuasion

In Aristotle’s Rhetoric he defined the modes of persuasion as Ethos, Pathos and Logos.
In simple terms they are:

ETHOS
Ethos is an appeal to the authority or honesty of the speaker. It is how well they are able to convince the audience of their qualification to speak on a particular subject.

PATHOS
Which is to appeal to the audiences emotions.

LOGOS
Is to use logic or reason that backs up the speakers standpoint to appeal to an audience.

In classical Rhetoric the process of persuasion is divided into five sections:

INVENTION
The search for persuasive ways to present information and arguments.

ARRANGEMENT
The organisation of a presentation to ensure that all the means of persuasions are effectively used.

STYLE
The use of correct, appropriate and effective language.

MEMORY
The use of mnemonics and to aid in Delivery.

DELIVERY
Clearly putting across the message with effective gestures and vocal modulation.

Linguistic devices can also be used to improve the effectiveness of persuasive writing. Alliteration, anthropomorphism, antithesis, hyperbole, innuendo, irony, symbol, similes, parallelism, metaphors, rhymes and oxymorons among the most common.

These are all important tools with which to write effectively and should be useful to understand for writing my blog when I wish to be persuasive.