My animatic illustrates the clean visuals I wish to achieve for my final Ident bumper. My initial idea was to use radial text orbiting a central point with various words and phrases transitioning in and out of it; I have implemented a rough and basic version of this concept in this animatic.
The various elements I have used will take a different shape and be viewed from different and changing perspectives when included in the final bumper as I feel it is too static and unbalanced in its current form.
As the orbiting text joins the digital signature it fades in and expands and contracts as if being created and stabilised by the text. When staring at it an optical illusion can make the logo and white space look like a ball. Each grey ‘bubble’ will contain video and expand as it passes through a point or is ‘locked onto’/picked up by the radial rotating text. An idea for the content of these videos could be demonstrating and elaborating on the simplistic text labels.
My choice of colour pallet is limited to mainly white with red and pale blue as these colours both stand out against most photographic or video backgrounds. I have included my digital signature which I now use as personal branding within most of my visual projects.